General research:
It was released in 2013 and was developed and published by Nintendo. It has sold over 7.94 million copies worldwide.
Broadcast:
What you expect to see in a videogame advert is celebrities, clips of the game, people having fun, seeing people playing the game, healthy and attractive people etc.
The Wii party advert have a celebrity family playing the game, they also show themselves playing the game and they also have slips of the game so people can see how it looks like. The house if very open and lit up which links to Wii's colour scheme of white.
The typical setting is a open house/apartment and very lit up with windows etc. This creates synergy between the game and the room and the game is always white.
The adverts feature celebrities with a family that includes young children. The celebrities are dressed casual and they hardly have any make up on as they have to make it look like they are playing it at their house so they wouldn't be dressed up to play at home. This make it not look like an advert. These celebrities are chosen because they are well known and they have a family with young children. The celebrities suggest they target young children with young parents.
I think the game is targeted at boys and girls equally (50/50) between the ages of 3-12. I think it's targeted at middle/working class.
I think the tv adverts are effective as they show the family playing the game and enjoying the game, it also shows clips of the game so the audience can see it.
Print:
The reviews suggest that this game isn't good if you're playing by yourself.
"With two or ideally more players, Wii Part comes alive"
I think magazine reviews are effective in promoting Wii's target audience because they target young families so if the reviews say that the games aren't good for little children because it's too hard to understand how to play it for example then they wouldn't want to buy the game. They help people to see if they would be interested in the game by reading what other people with similar interest of theirs think of it.
E-Media:
Wii attracts and maintains their fans because they target people with young children so they have bright vibrant colours with cartoon people, which makes it look childish which attracts their target audience.
They people in the scrolling central image are all people with children and they are all smiling while playing the game which makes it look more fun and interesting, and they don't look bored.
They emphasis on the words 'friends' and 'family' because it's for loads of people to play and compete with each other and also because their target audience is people with young children so they include 'family' a lot of times in the website to show the audience that their game are for families to play and enjoy.
The colour scheme are bright bold colours which suggest that i's for young children and also because there isn't a lot of writing on the website either.
Wii Party have 11,220 likes on Facebook. Wii Party comment on new things that the game has and this tells the audience if there is anything new.
They don't have a strong presence on social networking sites because their target audience are families with young children, so they won't have any social networking sites with a lot of followers/likes.
Broadcast:
What you expect to see in a videogame advert is celebrities, clips of the game, people having fun, seeing people playing the game, healthy and attractive people etc.
The Wii party advert have a celebrity family playing the game, they also show themselves playing the game and they also have slips of the game so people can see how it looks like. The house if very open and lit up which links to Wii's colour scheme of white.
The typical setting is a open house/apartment and very lit up with windows etc. This creates synergy between the game and the room and the game is always white.
The adverts feature celebrities with a family that includes young children. The celebrities are dressed casual and they hardly have any make up on as they have to make it look like they are playing it at their house so they wouldn't be dressed up to play at home. This make it not look like an advert. These celebrities are chosen because they are well known and they have a family with young children. The celebrities suggest they target young children with young parents.
I think the game is targeted at boys and girls equally (50/50) between the ages of 3-12. I think it's targeted at middle/working class.
I think the tv adverts are effective as they show the family playing the game and enjoying the game, it also shows clips of the game so the audience can see it.
Print:
The reviews suggest that this game isn't good if you're playing by yourself.
"With two or ideally more players, Wii Part comes alive"
I think magazine reviews are effective in promoting Wii's target audience because they target young families so if the reviews say that the games aren't good for little children because it's too hard to understand how to play it for example then they wouldn't want to buy the game. They help people to see if they would be interested in the game by reading what other people with similar interest of theirs think of it.
E-Media:
Wii attracts and maintains their fans because they target people with young children so they have bright vibrant colours with cartoon people, which makes it look childish which attracts their target audience.
They people in the scrolling central image are all people with children and they are all smiling while playing the game which makes it look more fun and interesting, and they don't look bored.
They emphasis on the words 'friends' and 'family' because it's for loads of people to play and compete with each other and also because their target audience is people with young children so they include 'family' a lot of times in the website to show the audience that their game are for families to play and enjoy.
The colour scheme are bright bold colours which suggest that i's for young children and also because there isn't a lot of writing on the website either.
Wii Party have 11,220 likes on Facebook. Wii Party comment on new things that the game has and this tells the audience if there is anything new.
They don't have a strong presence on social networking sites because their target audience are families with young children, so they won't have any social networking sites with a lot of followers/likes.
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