Task 1:

Rockstar Games
Background:  1998, New York City, New york, United States
Owner/founder:  Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman
Most successful games: GTA V.
Interesting fact about the institution: Rockstar Games titles have shipped more than 250 million copies. The largest franchise being the Grand Theft Auto series which alone have shipments of at least 157.5 million.

EA (Electronic Arts)

Background: 1982, Redwood City, Redwood Shores, California, and U.S
Owner/founder: Trip Hawkins
Most successful games: FIFA, Madden NFL, NBA live
Interesting fact about the institution: In 2011 Electronic Arts was the world's third-largest gaming company by revenue.

Zynga
Background: 2007, San Francisco, California, US
Owner/founder: Mark Pincus
Most successful games: Farmville
Interesting fact about the institution: As of early January 2013, Zynga games had over 265 million monthly active users.

Nintendo
Background: 1989, Kyoto, Japan
Owner/founder: Fusajiro Yamauchi
Most successful games: N/A
Interesting fact about the institution: As of December 31, 2013, Nintendo has sold over 669.36 million hardware units and 4.20 billion software units

Sony Computer Entertainment
Background: 1993, Tokyo, Japan
Owner/founder: Ken Kutaragi
Most successful games: Little Big Planet
Interesting fact about the institution: he company has sold more than 400 million PlayStation consoles worldwide.

 W+k Amsterdam

1. What do the letters stand for? (Clue: look at the very bottom of the website)Wieden + Kennedy Amsterdam.
2. What brands have W+K Amsterdam advertised?
3. In your opinion, what is the most creative campaign on their website?
4. What videogame campaigns have they created?
5. What additional information can you find out about the FIFA14 advertising campaign?