Fifa 14 case study

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The poster shows that it is promoting fifa 14 for xbox shows Lionel messi as the central image holding up a pair of car keys. As he  is wearing casual clothing, this shows the audience that anyone could play and it is not only for people who are players.The key suggest welcoming,making the audience be in the same feet.One key convection we see is the slogan "we are fifa 14. Another key convention is the central image of Lionel Messi. Another key conventions is the colour scheme the colour red and blue. Here is the reviews for Fifa 14:

'Graphics are phenomenal' - Sky Sports - Positive

'A whole new world of football' - Daily Mail - Positive
'Makes you feel as if you have become a footballer' - Hello - Positive

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.
   Yes - www.youtube.com/watch?v=FVsgs0273EE
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.
   Yes - www,youtube.com/watch?v=AMPrtUd4WW8. It is effective in promoting the game as it has the worlds best football players on screen and portrays the fascinating graphics on FIFA 14 compared to FIFA 13. This intrigues the audience as they would like to have the chance to play the game.
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.
   Gameplay videos are effective as they convey real life graphics. Also - www.youtube.com/watch?v=Rysk2aB67Ss is a video review. These factors all promote the game as it augments how the game has been tweaked and updated with graphics to make the youths want to play.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
   Yes. The most rated footballers are on the website with the repeated quote ''start your journey' which encourages teenagers to play and go on the FIFA adventure.
2. Are there any creative or interesting aspects to the game's official website?
   Yes, they included video gameplay, of somebody playing the game to accentuate the difference between the new edition and the FIFA 13 edition.
3. Does the game have a YouTube channel?
   Yes. FIFA 14.
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
   Yes. Channel: KSI - www.youtube.com/watch?v=3kqzFK8MOUY.
5. How does user-generated content such as gameplay videos help to promote the game?
   User generated videos help promote the game by WORD OF MOUTH. Once somebody views the video and tries out the game, they may recommend it to their friends or families. Eventually, a cycle will occur where everyone begins to gossip about the game which will promote it to other individuals.

1. How many 'likes' has your chosen game's Facebook wall had?
   187,049 likes.
2. Choose two of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
   FIFA is becoming a major hit - influences the individuals to buy it.
   FIFA 14 is in stores now. BUY OR PRE-ORDER! - directing the readers to buy it.
3. What is your chosen game's Twitter hashtag?
   #FIFA14 or #FF14 or #FIFA
4. How did the campaign use Twitter to promote the game?
   Famous footballers eg: Rooney, Ferdinand, Neymar tweeted about the game. As they have many followers, word of mouth came about and many got the tweet on their TL's.
5. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.
   Instagram posts by Bale, Messi and Neymar. Interests people more that the players play the game and they will buy it if they recommend that it is good.